The Development Of Rock And Pop Music Festivals - 1501 Words

There has been a constant rise in the division of outdoor music festivals over the past 10 years with about 71 per cent rise between 2003 and 2007 (Anderton 2009, pp.39-40). Mintel reports that there has been a persistent extension in the live music spectators stimulated by an evolution of supply sector in terms of greater number of events, sites and innovation over the past decade. These are accompanied by a large number of boutique festivals which are designed to meet specific consumer demands and excellency in customer experience. Even though new events have been organised, there are a part of them which were called off over the 3 year span from 2003 to 2006 due to various factors like weather, sales and marketing sector, licencing and finances, altering policies, security and absence of sponsorships (Getz, 2002; Anderton, 2009). The development on rock and pop music festivals emerged in the late 1960s from the open-air festivals in the late 1960s and early 1960s which hence, gave birth to the National Jazz Federation in 1961. The late 1960s saw an evolution of underground or hippie counterculture which was propped up commercially by the booming fashion business and by an international student and youth movement which provided a ready audience ( Clarke, 1982, p.25). Dressing up, however became an essential aspect of the music festivals as it attracted greater audience over the years. By the end of 1960s, the outdoor festivals had been on an uprise where the US WoodstockShow MoreRelated1.1summarise the Development of the Uk Popular Music Recording Industry from the 1950’s to the Present Day.4611 Words   |  19 Pages1.1Summarise the development of the UK popular music recording industry from the 1950’s to the present day. 50’s The 1950’s represent the beginning of the development of the music industry, as it is known today. It is from here on that the genre of ‘popular music’ existed and began to dominate the charts. Of course, there were acts that existed before the 50’s, and made a good name for them selves, acts like Bing Crosby, but it was in the 50’s that certain artists became household names, andRead More Music During the Vietnam War Essay1291 Words   |  6 PagesMusic During the Vietnam War Throughout time, music has been an influential part of society. As a form of entertainment and expression, its impact has always been felt both economically and emotionally. 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